The General Store
The first stop for every season.
The General Store is a perfect blend of outdoor outfitter, resort souvenir shop, and bodega!
- Magnets, pens, & key rings featuring the Massanutten logo
- Mugs, glasses & stickers
- Massanutten logo t-shirts & sweatshirts
- Virginia Lottery
- Footwear from Teva, Chaco, Olukai, and Columbia
- Life is Good apparel & accessories
- Dakine & Kavu lifestyle accessories
- Outdoor apparel from Free Fly, Columbia & LL Bean
- The Lift Coffee Bar serves specialty beverages like lattes, cappuccinos & macchiatos to order, just the way you like it.
- Snow sports apparel including gloves, goggles & helmets (seasonal)
- Fishing licenses & equipment rental (seasonal)
- Resort gift cards
- Build Your Own 6-Pack with Virginia Craft Beer!
Everything you need, right here!
Hours
Mon - Thu 8 am - 7 pm
Fri - Sun 8 am - 9 pm
Java & Jams
Saturdays @ 9 AM - 12 PM | Slow down and savor a relaxing mountain morning with fresh coffee, acoustic music, and scenic deck views. It’s the perfect start to your Saturday at Massanutten. View the line up here.
The General Store is at the top of Massanutten Drive, in the heart of the Ski Area.
4620 Massanutten Drive, Massanutten, VA 22840 | 540.289.4998
